Archive for the 'Uncategorized' category

Social Network Marketing Ramps Up Your Success

Jun 20 2023 Published by admin under Uncategorized

Online marketing has grown considerably in the last few years. New marketing methodologies and techniques have enabled affiliate marketers, companies and individual entrepreneurs to penetrate many new areas on the Internet.

One of the most powerful tools available for anyone in need of marketing is social network marketing. What is this type of marketing?

Social networks have taken the world by storm. Facebook, MySpace and Twitter are just the tip of the iceberg here. These networks allow individuals to connect with people all around the world, to remain in contact with far-flung friends and family, as well as making new friends.

However, social networks can also be valuable assets to marketers. How can this work? Consider Facebook, for example:

Facebook is currently the most popular social network online. This website has millions of users every day. In addition, the website makes a number of marketing tools available to marketers. Fan pages are free tools that can be used for a variety of different purposes, for example.

Creating a fan page for a product, a company, a band, an artist or an author takes only minutes, but it can have a powerful impact on marketing. By creating such a fan page, you can begin interacting with your customers and clients on an immediate basis.

Through status updates, you are able to alert those who subscribe to your page about new initiatives, new deals and news concerning your product or organization.

In addition, you will find that when people “fan” your profile, Facebook automatically shows that to their friends. This allows others to join the cause and increases your brand recognition considerably.

Another tool on for social network marketing on Facebook is the creation of Facebook ads. These can be static ads that entice consumers to visit your profile, or they can be more interactive. Facebook gives you the ability to create polls, quizzes and ask questions through your ads.

Users can interact with these polls and quizzes directly from their profile page. In addition, this allows you to gain access to a tremendous amount of direct consumer information. You can easily determine consumer preferences, interests, likes and dislikes that can be invaluable in your marketing and product development.

Of course, MySpace can also be used for social network marketing. While this network is no longer the top name on the Internet, it can still offer numerous benefits. You will find that MySpace offers many of the same tools that Facebook does, though Facebook’s offerings are a bit more advanced and somewhat more effective. However, if your target demographic is youth, then you cannot go wrong by marketing on MySpace.

There are numerous other ways that social network marketing can be useful to you. For instance, using Twitter, you can easily build a network of connections that will enhance your marketing, enabling you to reach further, faster. Twitter is a great tool for sharing small bits of information with your followers, or for directing interest to a webpage, a blog or even another social network, such as your MySpace of Facebook page.

When used in conjunction with other social network marketing methods, this can ensure that you have the viable, dynamic marketing options you need to ensure future growth and profitability. Social media is the future for marketing – getting onboard now ensures you remain on the leading edge of the industry.

Hi, my name is David. As an avid entrepreneur, I have always aspired to advance my career in any manner possible. I invite you to benefit from my experience and learn how to avoid mistakes so you would not waste time and start making money online as soon as possible.

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Target Marketing – 4 Simple Steps to Earn a Fortune With Target Marketing

Jun 20 2023 Published by admin under Uncategorized

Before understanding who your market is, you need to specify a target market. Just choosing a niche is not good enough. You need to become a specialist in a certain area of your niche.

Let’s say you’re in the dog training niche. You can’t necessarily attack the entire dog training niche. You need to pick a certain area and stick with it, like dog training supplies. This way you can set the standard for your specialty. Once you have your specifications, you are ready to understand your market.

When you’re an internet marketer, your prime focus should be on understanding your target market. When you dive into a niche, you must first understand who you are selling to, what they are looking for or what they need, why they need this and any other questions to help you better understand who these people are.

Understanding these potential customers will allow you to outline your business and direct it at them, Things like: Are you going satisfy their basic needs with your product or service? Are you going to solve a problem they may have? Is your product or service going to make them feel good about themselves in some way?

These are questions you need to ask yourself about your business, products and services to help you direct yourself at the proper targeted market.

Here are 4 crucial steps for understanding your target market:

Target Marketing Step # 1: Know Your Keywords.

Understanding and knowing the keywords your target market is using can be ultimately beneficial. Knowing how and why these people search for what you are selling allows you to use every keyword and phrase as they do. This will have your articles, blogs and websites popping up everywhere they try to search.

When they are searching for something, especially a product or service, and they see 20 different articles, blogs and sites pointing at one thing, they begin to believe this is the authority on the subject. If you look like the authority to your market, they will keep coming back to you.

Target Marketing Step # 2: Talk To Your Audience.

Simply talking to your potential customers is a great and direct way to find out exactly what they want. This can be easily accomplished by searching around forums in your niche. Just search “your niche forums” in any search engine and plenty of them will pop up.

Look around these forums and see what people are talking about, what their problems are, and what they want.

You can even start up conversations and ask the public what they are looking for, and how someone could make it better or easier for them to acquire. You can set up a survey on your site, and then ask your visitors and subscribers to give their opinion.

This same thing can be accomplished by reading over some blogs in your niche, commenting on them and asking questions.

Target Marketing Step # 3: Keep Your Friends Close And Your Opponents Closer.

At this point, you are starting to understand who your target market is, what they want or need, and you’ve gotten a good idea of how you’re going to help them.

Now you need to look at your competition. See what your competition is offering to the public. Pay attention to how they are offering it and how the public is reacting to what they are doing.

This way you can keep an eye on what the public is responding to, and model your business to fit what they are looking for. This can also give you a leg up in general because you can see what your competition is doing, hopefully before too many targeted customers do, and one up them. See what they’re doing and do it better.

Target Marketing Step # 4: Motivate Your Audience.

By now, you knowing who your target audience is and how to grab their attention. The next step is to motivate them to use your service or buy your product. You can do this in a few ways.

Presenting your product or service as rare can make them feel like they might miss out on this amazing opportunity if they don’t act now. Giving away something for free, like helpful information, can instill a sense of obligation. Your prospects will feel like they should give something back since you’ve given something to them.

Limit the options your potential customers have. Sometimes people are presented with too many choices and they become confused; and nine times out of ten they fail to make a decision at all.

Understanding your market doesn’t have to be hard. Simply dig in and get to the people. Ask them questions; get involved in what they are doing and feeling.

All of this will help you understand how to conduct your business in such a way that attracts the exact buying customers you are looking for – from listening to their problems and finding a solution, to outmaneuvering your competition, and finally motivating your target audience to buy and buy from you.

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How to Save the Day – Budget For Email Marketing

Jun 20 2023 Published by admin under Uncategorized

Okay, Mighty Mouse. Get your cape out and get out there.

Show them…your marketing group…how to save the day. How, single-handedly, they can rescue their company from old-fashioned marketing techniques that are draining the company coffers and not producing a demonstrable ROI. Show them how they can pay less, risk less, measure better, and profit more…by committing more of their budget to email marketing.

This, Mighty Mouse, I can assume, is your pitch?

Ladies and gentlemen of the marketing team, before you look at how to budget for email marketing, you probably want to fully grasp why you should budget for it.

Especially right now. Hello…there’s a recession going on.

Which…is exactly why you should budget…more…for email marketing. Whether you have a $100,000 marketing budget, or a $10,000 marketing budget, putting a good chunk of your available dollars into email marketing makes better sense now than it ever has.

Are you…or your organizational hierarchy…having problems moving away from traditional marketing methods…direct mail, trade shows, flyers, and the other old ways of getting more customers, or getting your current customers to buy more? If so, consider a few facts:

Fact #1: Forrester Research, an independent market and research company founded in 1983, projects that “e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014.” It forecasts “online retail sales in the U.S. will be nearly $250 billion, up from $155 billion in 2009. Last year, online retail sales were up 11 percent, compared to 2.5 percent for all retail sales.”
Fact #2: Email marketing is a very cost-effective way to build relationships and increase sales. The cost of sending emails is very low. There are marketing service plans available for $20-$25 a month. Using a template, on average it will probably take about 5 hours to put together a newsletter, banner and/or ad. At $20 an hour, that’s what…$100. At $50 an hour, you’ve spent $250. Let’s say you have 2500 email subscribers…or potential email subscribers in your customer base. You’ve just created a new product line and you’re ready to launch. Using email, you’ll pay between 5 and 11 cents to deliver your advertisement. Now, a quick calculation for direct mail. First class postage alone… $1100, plus the $100 to $250 to write and design the advertisement using a template, plus paper and printing…and stuffing the envelopes…minimum 60 to 75 cents. Which genius in the marketing department wants to describe the most cost-effective advertisement? Even if you use bulk mail and post cards, the cost/benefit analysis strongly favors email delivery.
Fact #3: Email results are visible…quickly. That $20 to $25 a month you pay for marketing services also includes the statistics that show you how successful your campaign is…open rate, click through rate, purchase results, and more. You can test variable components and make adjustments…quickly. No reprints, 2nd mailing or any of the other costs associated with a direct mail campaign not working according to plan.
So, now that you know why you should budget for email marketing, the how to budget for it really isn’t that difficult, is it?

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Home Based Direct Sales Business

Jun 06 2023 Published by admin under Uncategorized

Is it possible to make money on the internet through home based direct sales and network marketing? If you are motivated and get the right training, the answer is absolutely!

Do you know anyone who doesn’t shop on the internet? If so, you are one in a million. From homemade quilts to real estate, every possible product is bought and sold on the world wide web. If you are looking for a home business that will bring quick money with little or no investment, this is it. Unlike brick and mortar stores, your home based direct sales business can be started with no cash investment and inventory. All it takes is your hard work and determination.

Even so, it’s hard to make a living a buck at a time, and that’s how most merchants try to do it. The secret to achieving incredible wealth through a home based direct sales business is two-fold. First, you have to establish sources of residual income. This is income that you earn through no work of your own. The fastest and most lucrative source of residual income on the internet is through network marketing–that is, introducing other people to your product and inspiring them to sell it for you.

The second secret to establishing wealth beyond your dreams is by finding the right group of successful marketers and getting them to train and mentor you. An experienced marketer can show you how to get your own home based direct sales business off the ground and how to help it soar. Only someone with a track record of success and sales can direct you to getting your own success and sales, so choose wisely. Your business depends on it!

Visit The Web Resources Below To Learn More!

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What Is a MLM, Direct Selling, and Network Marketing?

Jun 05 2023 Published by admin under Uncategorized

MLM (Multi Level Marketing) and Direct Selling fall under the bigger umbrella of Network Marketing – It is one of the most powerful home based business mediums today. However, the general public’s lack of understanding and the misconceived and tainted reputation of MLM often precede it because of several illegal pyramid schemes that have come about.

MLM and network marketing is a means to distribute products and services and is actually a huge, $100 million dollar industry. It evolved from the basic concept of a door-to-door salesman to what it is today and direct selling has never been the same. The Amway Safeguard Rule was what set the legal standard to ensure that the Federal Trade Commission rules are followed, in response to the pyramid scheme outbreak of the 70′s and it also ensures the validity of the business opportunity through three important points. These points look into requirements such as the retail sale of the products and services to qualify for any recruiting commissions and /or sales, a mechanism in place to avoid over stocking of inventory without the intention of reselling and the opportunity for a buy back provision for unsold, undamaged and unopened inventory from the representatives who choose to leave.

With the above mentioned criterion in place, an MLM and direct sales fall into distinct sub categories under network marketing. Both are very accessible ways to start a legitimate home based business that can potentially start earning a substantial amount of income. It is also a flexible avenue to operate a business on a part-time basis that has the potential to develop into a full-blown operation, which translates to more income. In addition to this, an MLM is usually very easy to set up and it requires minimal start-up capital and operating expenses.

Some experts have gone as far as saying that 10 million millionaires will arise through network marketing in a span of 10 years. Even then, records have also shown that home based businesses have an unusually high failure rate of 95%. Statistics have also shown that network marketing failures including those who are home based businesses, quit within the first ninety days. This contributes much to the failure rate. Although had they stuck it out with the passion and daringness, then the first ninety days can be treated as a learning period to build their business and continue on. Given this, thousands upon thousands still choose to put up their home based business everyday. This is because of the chance to hit and be part of the 5% success rate and into the very enticing millionaires’ circle.

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If Real Estate Licenses Came With Marketing Degrees

Jun 04 2023 Published by admin under Uncategorized

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising. This is not news. It is an obvious fact that can be found by simply looking around your own neighborhood and in your own mailbox.

One of the major aspects of image advertising employed by real estate agents is the large color photo of themselves. When I see these kinds of ads and signs, with the agent’s picture being the most prominent thing in them, I wonder why I should care what they look like. I know this will sound harsh to many of you that are currently using this kind of advertising, but I am not sure how my real estate agent being photogenic will help them sell my home. I consider myself to be an average consumer. And as such, for me to pick up the phone and call the phone number off of any advertising, I need to see the benefit to me. I don’t see any benefit to me in these ads.

So if image advertising is not the way to go, what is? Direct response advertising. With a direct response ad you give people a reason to pick up the phone and call you. You can compel people to dial into a call capture hotline with any number of benefits to them. The key is that you offer them something of value such as a coupon, a free report, or a free home evaluation. People are much more likely to call an agent that is offering them a free report on “10 Tips To Selling Your Home Fast” than they are an agent that is only offering them a nice smile.

The other important thing that you can do in a direct response ad is set yourself apart from the competition. This kind of marketing is perfect for yellow pages ads. If you look at the ads that are usually running in the phone book, they all look the same. What is going to compel someone to choose you over all the other agents in there? If you use the standard image advertising approach, there is nothing there to get the consumer to pick up the phone and call you. However, if you have a direct response ad that immediately grabs their attention and tells the consumer what you are going to offer them (a FREE report for example) and how to get it (by calling your 24/7 toll free call capture hotline) you set yourself apart from all the other agents in the book.

Direct response advertising also has one more major advantage over image advertising. You can’t track image advertising. Image advertising has its place and that is in businesses that have the time and resources that are necessary to have people recognize their name or logo on sight. Real estate agents usually do not fall into that category. They are working with tighter budgets and shorter timelines. They need to know if the ads they are using are working now, what their return on investment is, and what ads need to be scrapped. This can all be accomplished with direct response advertising. Direct response advertising, when done correctly, has a call to action built in that when acted on, can be tracked using call capture technology. This allows real estate agents to really see what is working for them and what is not.

Most real estate agents are not marketing gurus. When they got their real estate license it did not come with a degree in marketing. So it is understandable that most agents just do things the way they have always been done when it comes to advertising. Unfortunately, that is image advertising. If you want to compel people to call you, stand out from your competition and be able to track your results from your advertising efforts, direct response marketing is the way to go.

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The Exploding World Market – Share The Fortunes Being Made Through Online Direct Marketing

Jun 03 2023 Published by admin under Uncategorized

The advent of the internet and other social network media has now made it possible for the average person involved in direct sales to take advantage of opportunities in an exploding world market while sitting at their computers at home.

Even though the U.S has maintained its lead as the world’s number one marketplace in direct sales volume and sales force size with approximately $28.33 billion in annual sales and a sales force of more than 16 million consultants, overseas markets are very aggressively challenging that lead.

Japan, the world’s second-biggest direct selling market boasts almost US$23 billion in annual sales with a sales force close to 3 million. Much has been written about Japan and the “Four Tigers” of Asia: Singapore, Hong Kong, Taiwan and South Korea as they position themselves to share in the wealth of a world populated by 6,800,500,000 (approximately 6.8 billion) humans.

China, however, with a population of 1,354,370,754 (approximately 1.35 billion) has become everyone’s focus of attention. For this reason, companies like Amway, Avon and Mary Kay are realizing billions of dollars in annual sales in China alone. eBay Marketplace has created a powerful online platform for the sale of goods and services by individuals and small businesses.

Internet Marketing has become an extremely important sales tool simply because there are so many people on the Internet today. As a matter of fact, there are more web-pages than there are people in the world.

Individuals who desire to take advantage of MLM opportunities in this exploding world market have many options, even if they feel intimidated by computer technology. Now stay-at-home moms and dads who consider themselves computer illiterate can earn incomes that are unimaginable. The first step is to identify a direct-sales organization that markets products that you are able to market with confidence.

Secondly, determine whether or not the company markets those products globally. If the products are just as attractive internationally as they are domestically, they should not be difficult to sell–perhaps even easier in some instances.

Thirdly, I strongly suggest that the person take advantage of marketing tools that provide the technical and practical knowledge needed to market products via the Internet. These tools make it easy for those in direct sales to take advantage of Internet Marketing without being technical savvy themselves. Believe it or not, the cost is very reasonable, even for those on fixed incomes. Technology has provided network marketers with a unique passport to a world waiting to purchase their products. The playing field has been leveled for virtually any and everyone who desires to participate.

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Direct Selling Certification Enhances Competence and Credibility For Direct Sellers

Jun 02 2023 Published by admin under Uncategorized

The Direct Selling Industry (aka network marketing, MLM, etc.) does not require any kind of licensing to operate as an independent contractor of a direct selling company. Certification is not mandatory, nor is it required for success in this industry. However, throughout the industry, leaders and organizations are continually striving to support self regulation and compliance to high ethical standards within their organization.

A major challenge for any leader or organization is the fact that there is not licensing requirements and so many people are running around misinformed or non-informed about how to truly achieve success in this industry and still maintain a high professional standard in all that they do.

Certification (even through a voluntary participation) helps set higher standards, enhancing competence and building upon credibility for the independent direct seller as a professional in this industry. This not only benefits the individual direct seller, but also benefits the company they represent and the whole Direct Selling Industry.

Keep in mind that Certification is not licensing, nor is it equivalent to getting a college degree. But it is a formal higher education that helps you position yourself as a professional marketer in the Direct Selling Industry.

The fact is, when you learn, understand, and apply the universal fundamentals taught through a certification course, you will enhance your competence of the industry and how to succeed based on high professional standards, which creates an extra element of credibility for you in the marketplace.

Certification may not be desired by everyone, nor is it a requirement of the industry. However, if you desire to work as a professional in this industry, maintaining high ethical standards, and achieve greater sustainable success, we highly recommend getting certified. While company specific training is critical to your knowledge of the products and company you represent, getting certified from a Direct Selling Industry specific school provides you with the critical universal fundamentals required for sustainable success.

Certification can provide an extra element of credibility, a stronger level of competence, and even a core element of formal education. This will position you and your people as professional marketers and as leaders that effectively produce stronger exponential growth, curbing the attrition in your organization, so you create a happier, more productive, and duplicating organization.

Certification is not only important for the individual marketer, but is also important for the leadership of an organization. By getting certified, the leadership can help lead their team by example and with action that meets the ethical standards of a true professional in the industry. As a leader, when your team is certified, you will find people will get their job quicker and more efficiently because they know what to do and are confident in what they are doing – because they are certified.

Further, certification provides an indicator of the commitment level of your people. Those who continue through advanced and graduate level certification will be strengthening their own skills and abilities to not only competently get their job done as a marketer, but more importantly, will gain the insight and accreditation as a leader who will be able to build a more massive organization in a work smart way, so the organization is more productive and duplicating.

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Tips for Better Direct Mail Response

May 27 2023 Published by admin under Uncategorized

While many businesses use direct mailing to target potential clients not everyone does it correctly. Simply mailing off a thousand postcards or flyers with no real plan or strategy is most likely a waste of time. If you’re a realtor interested in selling a condo in a big city it doesn’t make much sense to have your mailers going to suburban neighborhoods and retirement facilities. The goal of a direct mail campaign is to target a market that will generate a response and if you don’t carefully form your list from the latest consumer data you could be wasting a lot of time and effort.

No matter how well designed or captivating your postcards are nothing will happen if the mailers aren’t reaching the right people. The same way it wouldn’t make sense to advertise retirement planning on a cartoon network it doesn’t do your campaign any good to have postcards, brochures and flyers reaching people who aren’t likely to need your product or service. Knowing your target audience is easy, reaching them is another matter. Before you begin any type of direct mail campaign spend time carefully researching demographics and target areas to ensure your marketing materials are going to the people who are most likely to respond.

There are many services out there that specialize in creating target lists for direct mailing campaigns that can make your life a lot easier. You may have a direct mail campaign that targets a specific gender, income group or profession and being able to break down mailing lists by these key factors will greatly improve the response your campaign gets. If you’re a realtor selling a multi-million dollar beachfront home you know there are only a handful of people who can afford such a place and finding these people requires careful research so you identify specific households with the annual income to afford an expensive luxury home.

In addition to finding the right audience for what you’re selling, you also need to design direct mail materials that will speak to your target market. Matching images and graphics with appropriate age groups and income brackets will make a big difference in how successful your campaign is. Knowing how to craft your postcards and brochures with colors and graphics that appeal to certain markets is a skill that takes time to acquire but many printing companies can tell you ahead of time what look works with specific audiences. When you plan your next direct mailing campaign pay careful attention to your target market and the presentation of your message to fine tune your efforts so you get the best response for your investment.

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Direct Marketing Companies – The Best Way To Reach Your Target Market

May 26 2023 Published by admin under Uncategorized

Due to their unrivaled success, there is now a worldwide demand among business owners for direct marketing companies. This is a type of advertising that takes a more direct approach, and it is actually highly effective when it comes to being able to reach the people in your target market.

You will find this type of marketing to be especially valuable if you are the owner of a small business. This is because of the fact that this type of marketing is the most cost effective out of all of them. However, there are also a lot of huge corporations that take advantage of direct marketing to skyrocket their sales. It is just that in most cases a smaller business will also have a smaller budget with which they can work with. This is why it is a great advantage to utilize the cost effective strategies of direct marketing and the companies who specialize in this type of a campaign. Keep in mind that even though this is a very inexpensive way of doing things, it is also by far the most effective way to reach consumers. So it really is a win-win situation.

When it comes to choosing direct marketing companies, you will want to make sure that you have considered all of the necessary components. First of all, there are several different ways to advertise with this type of a campaign, so you will have to determine which way will be the most suitable for the unique needs of your own business. The only way to properly determine this is by considering who your target market is.

You will need to consider what kind of people are going to be the most likely to be interested in what you have to offer. Remember that it will not do you any good to get a large amount of leads if they are not the kind of leads that will end up converting into paying customers. This is why it is so important to get quality leads rather than worrying so much about the quantity. After you have been successful at determining who it is that you are really going to need to reach, it will soon become clear which method will be the most effective for directly reaching them.

Remember that it should always be your ultimate goal to build an awareness of your products, along with brand recognition. In this sense, you may find it very useful to enlist the help of one of the companies that actually specializes in direct marketing. It takes a lot of experience to truly understand what works and what will ultimately fail. Rather than trying to gain this amount of experience on your own, you may want to take advantage of someone else’s experience. Look for a company that has the kind of experience that will be necessary to bring you to your desired level of success. The greatest aspect of using direct marketing companies is that they can bring you results in a very cost effective manner!

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