Before understanding who your market is, you need to specify a target market. Just choosing a niche is not good enough. You need to become a specialist in a certain area of your niche.
Let’s say you’re in the dog training niche. You can’t necessarily attack the entire dog training niche. You need to pick a certain area and stick with it, like dog training supplies. This way you can set the standard for your specialty. Once you have your specifications, you are ready to understand your market.
When you’re an internet marketer, your prime focus should be on understanding your target market. When you dive into a niche, you must first understand who you are selling to, what they are looking for or what they need, why they need this and any other questions to help you better understand who these people are.
Understanding these potential customers will allow you to outline your business and direct it at them, Things like: Are you going satisfy their basic needs with your product or service? Are you going to solve a problem they may have? Is your product or service going to make them feel good about themselves in some way?
These are questions you need to ask yourself about your business, products and services to help you direct yourself at the proper targeted market.
Here are 4 crucial steps for understanding your target market:
Target Marketing Step # 1: Know Your Keywords.
Understanding and knowing the keywords your target market is using can be ultimately beneficial. Knowing how and why these people search for what you are selling allows you to use every keyword and phrase as they do. This will have your articles, blogs and websites popping up everywhere they try to search.
When they are searching for something, especially a product or service, and they see 20 different articles, blogs and sites pointing at one thing, they begin to believe this is the authority on the subject. If you look like the authority to your market, they will keep coming back to you.
Target Marketing Step # 2: Talk To Your Audience.
Simply talking to your potential customers is a great and direct way to find out exactly what they want. This can be easily accomplished by searching around forums in your niche. Just search “your niche forums” in any search engine and plenty of them will pop up.
Look around these forums and see what people are talking about, what their problems are, and what they want.
You can even start up conversations and ask the public what they are looking for, and how someone could make it better or easier for them to acquire. You can set up a survey on your site, and then ask your visitors and subscribers to give their opinion.
This same thing can be accomplished by reading over some blogs in your niche, commenting on them and asking questions.
Target Marketing Step # 3: Keep Your Friends Close And Your Opponents Closer.
At this point, you are starting to understand who your target market is, what they want or need, and you’ve gotten a good idea of how you’re going to help them.
Now you need to look at your competition. See what your competition is offering to the public. Pay attention to how they are offering it and how the public is reacting to what they are doing.
This way you can keep an eye on what the public is responding to, and model your business to fit what they are looking for. This can also give you a leg up in general because you can see what your competition is doing, hopefully before too many targeted customers do, and one up them. See what they’re doing and do it better.
Target Marketing Step # 4: Motivate Your Audience.
By now, you knowing who your target audience is and how to grab their attention. The next step is to motivate them to use your service or buy your product. You can do this in a few ways.
Presenting your product or service as rare can make them feel like they might miss out on this amazing opportunity if they don’t act now. Giving away something for free, like helpful information, can instill a sense of obligation. Your prospects will feel like they should give something back since you’ve given something to them.
Limit the options your potential customers have. Sometimes people are presented with too many choices and they become confused; and nine times out of ten they fail to make a decision at all.
Understanding your market doesn’t have to be hard. Simply dig in and get to the people. Ask them questions; get involved in what they are doing and feeling.
All of this will help you understand how to conduct your business in such a way that attracts the exact buying customers you are looking for – from listening to their problems and finding a solution, to outmaneuvering your competition, and finally motivating your target audience to buy and buy from you.